Ansheles is a creative director who is passionate about design and innovation. He was born in Russia and raised in Europe, and he currently resides in Asia where he leads his own eponymous brand. Ansheles has always been inspired by the work of Alexander McQueen and has strived to follow in his footsteps.

To pursue his dream of becoming a fashion designer, Ansheles worked hard to attend a fashion college while still in school in Europe. He later applied to Central Saint Martins, one of the most prestigious fashion schools in the world, and was accepted. Unfortunately, due to a poor financial situation, Ansheles was forced to move to Hong Kong instead to study product design.

Struggling to make ends meet, Ansheles had to quit his studies altogether and put his design skills on hold. However, he persevered and after becoming famous for speaking Chinese and hosting TV shows, he slowly got back into designing by establishing his ear-cuff accessories brand called EARON.

Realizing his passion for all kinds of design, Ansheles decided to start a brand under his name, ANSHELES. As the creative director of ANSHELES, he aims to bring a unique perspective and creative flair to every project. His design approach focuses on contrast, double entendre, and cultural references to create visually stunning and thought-provoking pieces.

Ansheles is dedicated to his craft and his passion for design and innovation is evident in every aspect of ANSHELES’s creative process. 

Whether it’s developing a new product, designing a marketing campaign, or crafting a brand identity, he injects his work with sex and meaning. Ansheles’ unique design approach has helped him create a distinctive brand that stands out in a crowded market.